The Life is good story
In 1989, Bert and John Jacobs designed their first tee shirt. They knew nothing about the business.
For five years, the brothers hawked tee shirts in the streets of Boston and travelled the East Coast, selling door-to-door in college dormitories.
They collected some good stories, but were not very prosperous. They lived on peanut butter and jam, slept in their van, and showered when they could.
Chicks were not impressed.
By the Autumn of 1994, heading home from a long, less-than-fruitful road trip, Bert and John were desperately searching for answers to keep the dream alive. Little did they know, the only answer they needed was back in Boston, hanging up on their apartment wall.
Jake's contagious grin, simple as it was, seemed to express everything the Jacobs brothers believed in.
One fateful September day, they printed up 48 Jake shirts for a local street fair in Cambridge, Massachusetts. They laid the shirts out on their rickety card table. By noontime, all 48 of those tees were gone. A star was born.
Soon Jake was introduced to local retailers, and his simple message of optimism was embraced like nothing the brothers had ever seen. As demand for product soared, Jake's team grew, and the Little Brand That Could began to spread across the world!
The Life is good Kids Foundation
The Life is good Kids Foundation Mission
The Life is good Kids Foundation supports extraordinary charities that create a lasting positive impact on children facing unfair challenges, including the trauma of violence, poverty, and loss.
The Life is good Kids Foundation receives financial support from the public in several ways. Life is good donates 100% of its profits from the sale of fundraising tees and other products to the Kids Foundation. The public also provides funds via the charitable community fundraising festivals conducted by The Life is good Company in cities and states across the world. The Foundation distributes 100% of the funds received from these festivals to non-profit organizations supporting children in need.
The Foundation provides grants to preselected beneficiaries; it does not accept unsolicited requests for assistance.
In Australia, we work with the charity TLC for Kids. TLC For Kids provides urgent assistance and distraction boxes to kids that have been affected by sickness, tragedy or natural disaster. We provide positive products for the TLC Distraction Boxes, and raise funds through allof our events 
Fuel, from Life is good
Here at Life is good, we are blown away and humbled by the amazing letters that arrive each day from people who have had powerful experiences that they would like to share with us. Some are funny and light, others are deeply meaningful stories from people facing life's inevitable challenges. This steady supply of inspiration keeps our engines running, and that's why we call it FUEL. We're happy to share these with you and hope that you can send us a note with your own story of optimistic inspiration.
-The Crew at Life is good.
Got your own story to share? Email us at FUEL@lifeisgoodonline.com.au join us on Facebook, or write to us at:
FUEL, Life is good
Suite One, Level One
144 Camberwell Road
Hawthorn East, Victoria
Australia 3123
Recent News
Life is good is coming to a store near you!
November 6th 2009 We're pleased to announce that the first shipments of Life is good gear has reached stores across Australia! Life is good has entered over 40 specialty stores across Australia and New Zealand for the first time in the brand's history! We're working hard to roll Life is good out to even more stores over the next 12 months so getting your hands on more Life is good gear will be even easier!
Life is good at Fashion Exposed!
November 1st 2009 Life is good will be on show for the first time in Sydney at the Fashion Exposed Summer Show from February 14th - 16th. We'll be introducing Life is good to as many new people as possible and enlisting partners to help spread the Life is good message! Please note - this is a Trade Only event - for bookings please phone 03 9018 8258
Life is good's response to the disaster in Haiti
January 18th 2010 The situation in Haiti is truly heartbreaking. Safe, clean hydration containers are one of the many vital needs at this time. Therefore, yesterday we shipped a donation of 4,000 Life is good Nalgene water bottles that will be packaged with a major shipment coordinated by the Outdoor Industry Association on behalf of Americares. These bottles will go a long way to helping Haitians to drink safe and clean water from the purification operations set up by the Aid Agencies and United Nations. Please continue your own outpouring of support for this nation that so desperately needs it.
